“Social Media: A Game Changer for Tourism Development”

“Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come.” — Diane Helbig

A year ago, July 5th, 2023, I connected with Mr. Anthony on LinkedIn. One of my posts promoting some of our souvenirs (Queen Idia Face cap) started our conversation. Mr. Anthony intrigued by the content, commented and shared his insights. This led to several messages back and forth, and he made some purchases of the Face caps for himself and his wife.

The Meeting:

Fast forward to the present, I got a video call from Mr. Anthony, and he said “Guess what? Am in Nigeria. I was so excited to meet in person and we met up at his hotel here in Lagos. I arranged a tour of Lagos for him. Our first point of call was at the Abela Olfactory Centre in Yaba, and from there to the last official residence of the late Afrobeat, Fela Anikulapo Kuti.

LinkedIn has been a game-changer for me. It’s not just about promoting my tour company and Nigeria as a whole; it’s a place to build meaningful relationships and learn from others in other industries.

I’m glad LinkedIn has been instrumental in expanding my network. I’ve met so many professionals who have provided valuable advice and opportunities. It’s also helped me showcase what Nigeria has to offer, attracting more international visitors.

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