As a proud member of Nigeria Association of Tour Operators (NATOP) I am passionate about harnessing the global influence of Nigeria’s entertainment industry to propel our tourism sector to new heights. A standout example is Tiwa Savage’s unforgettable performance at the coronation of King Charles concert in London held outside Windsor Castle on the 7th of May 2023.
Tiwa Savage’s international showcase not only spotlighted her immense talent but also served as a powerful ambassador for Nigeria’s rich cultural heritage. This global platform allowed us to showcase the vibrancy of our music scene to a diverse audience, leaving a lasting impression and sparking curiosity about the treasures our nation holds.
By strategically leveraging such high-profile events, we can create synergies between the magnetic pull of Nigerian entertainment and the allure of our tourism offerings. The benefits are manifold – increased visibility, cultural exchange, and a positive impact on our economy through heightened tourism activities.
Also note, Rema another Nigerian artist played at the Ballon D’or Awards, Burna Boy played at UEFA Cup Finals, Davido played at World Cup finals, Tems played at NBA all Stars. These are powerful endorsements that can be parlayed into wonderful tourism products
